JOB BOARD
About Us:
An 18-year-old college student marketing, research and recruiting agency, NMG helps brands connect & engage with millions of college students via digital marketing, new approaches to college recruiting and custom research. Beyond our collegiate work, NMG connects brands to a wide variety of consumer segments through mobile marketing tours, special event creation, storytelling experiences, field marketing teams and more.
Brand partners for our marketing work include L.L.Bean, Timberland, CBS Sports, Panera Bread, Spartan Races, DirecTV, Charter, Discovery+, Bob’s Red Mill, Miyoko’s Creamery, Kodiak Cakes and different voter registration campaigns. Corporate partners for NMG’s recruiting business include Starbucks, Twitter, Microsoft, Bank of America, Charter, Sonos and Verizon. For our recruiting work, we leverage our database of over 350,000 campus club leaders along with our research insights from our work with students.
Extra® Refreshers Ambassador
Campaign Overview
The Extra® Back-To-School 2023 campaign aims to educate college students about the benefits of gum beyond freshening.
We want to highlight how chewing gum can help maintain mental focus and create better study habits. As an Extra® Gum College Ambassador, you will represent our brand on campus and through your social media presence, engaging with your peers and sharing the fundamentals of focus.
- Currently enrolled as a college student.
- Energetic, professional, and charismatic personality.
- Passionate about promoting a focus-driven lifestyle and the benefits of gum chewing.
- Active on social media platforms, especially Instagram, with a strong following and engagement rate.
- Familiarity with creating high-quality content (photos, videos, and captions) for social media.
- Strong communication skills and ability to effectively convey key messages about Extra® Gum.
- Familiarity with brand guidelines and ability to maintain a family-friendly tone in content creation.
- Willingness to adhere to FTC guidelines and include proper disclosures in sponsored posts.
- Availability to work part-time and attend meetings/events as required by the campaign.
Job Responsibilities:
- Act as a brand ambassador for Extra® Gum on your college campus.
- Create compelling and engaging Instagram content related to the benefits of gum and maintaining focus.
- Share sponsored posts on your social media platforms (primarily Instagram) to promote Extra® Gum and the Fundamentals of Focus campaign.
- Showcase Extra® Gum products and the gum-chewing consumption moment in your content.
- Encourage followers to visit extragum.com/focus to learn more about how gum can help maintain focus.
- Attend team meetings and collaborate with the NMG Extra® Gum marketing team to optimize campaign strategies.
- Distribute Extra® Gum samples on campus and track the number of samples distributed.
- Provide timely reports on campaign performance, including engagement metrics and feedback from your peers.
- Competitive compensation and bonus incentives based on campaign performance.
- Gain hands-on experience in influencer marketing and brand promotion.
- Networking opportunities with the Extra® Gum marketing team and industry professionals.
- Enhance your personal brand and social media presence through collaboration with a renowned gum brand.
- Receive Extra® Gum merchandise and exclusive campaign-related giveaways.
- Flexible work hours that can be adjusted to fit your class schedule.
Note: Only selected candidates will be contacted for an interview. The deadline for applications is August 11th.